BNJI, as a service provider app, wanted to have an uncomplicated voice that people could relate to easily and in a modest way. Our mindset was to keep it as simple as possible.
We decided to go with natural colors and a typographic combination of Quicksand and Montserrat. Here’s what the brand palette for BNJI looks like -
*Used for Heading and Sub-Headings.
*Used for Body Text
These are a combination of key efforts taken ahead in laying out ideas during Problem defining and Branding stages of the project.
Here are some of the primary screens, after the final touches were given by the visual designers on the team.