Utilizing Gen AI in Realization’s Landing Page Revamp
UI Design
Webflow Development
Overview
Realization, a pioneer in project management solutions sought to revamp their landing page to better showcase their flagship product, Streamliner. Leveraging Generative AI, our team undertook a comprehensive redesign to enhance user engagement and effectively communicate Streamliner's capabilities, ensuring a seamless user experience and impactful showcase of Realization's expertise.
Understanding the Problem
Through Stakeholder interviews and a thorough review of the existing website, we found out that the challenge lay in effectively communicating Realization’s main offering, Streamliner. The existing landing page lacked clarity on the software’s capabilities leading to difficulties in selling the software independently.
Our Approach to this Problem.
2. Visual Design Optimization
We improved the visuals of the existing website and created visually appealing layouts that emphasized key information and streamlined user navigation.
1. Content Enhancement
Leveraging Generative AI, we curated compelling content tailored to showcase Streamliner's features and benefits effectively.
3. Software Showcase
Integrating dashboard videos directly into the landing page provided users with a tangible glimpse of Streamliner's interface and functionality.
Initial Layout and Content Structure
During the wireframing process, we meticulously crafted initial layouts and content structures to establish the framework of the website. This involved outlining key sections, such as the hero section, features, testimonials, and pricing, to ensure comprehensive coverage of essential information. This allowed us to lay a solid foundation for the subsequent stages of design and development.
We aimed to create a cohesive and visually engaging experience that effectively communicates Realization's expertise and the value of Streamliner's project management solutions.
Clear Value Proposition
We revamped the hero section with concise yet impactful messaging that highlighted Streamliner's ability to accelerate project delivery. We incorporated captivating hero images showcasing Streamliner's real-time project dashboard, emphasizing speed and efficiency.
Persona-Centric Approach
We introduce use cases with dashboard videos tailored to each persona . For different management levels (CXOs, VPs, Managers, Associates), we highlighted how Streamliner addresses their specific needs.
Interactive Features Showcase
We highlighted the key functionalities of Streamliner like automated scheduling, progress reporting, issue resolution, and project analytics with icons and short descriptions. We also showcased Streamliner’s seamless integrations using the icons of these tools.
Client Testimonial
Project Summary
Realization
UX Strategist - Abhishek, Mandar
Visuals - Mandar, Rachel
Front-End Development - Rupesh
Figma, Webflow
India
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