SAAJ works on a fairly straightforward concept - “In this modern era of fashion, our purpose is to recognize and celebrate the strength of beauty and the power of individuality”. With their branding and print materials already in place, people at SAAJ were looking for an effective online presence. We worked on the website from scratch. From making decisions on required sections to development and deployment, we did it all. Designing was done keeping the custom requirement of jewelry makers throughout the process.