TalFoundry Case Study

TalFoundry Web App
and Website Revamp

Visit Talfoundry.com

Location

USA

Industry

Freelance Marketplace

Duration

3 Months

Services

UX Strategy

UI Design

Front-End Development

Overview

TalFoundry is an innovative platform that seamlessly connects businesses with a global network of independent professionals and agencies. By simplifying the process of finding and collaborating with cloud experts, TalFoundry empowers growing businesses to enhance their operations through top-tier talent and agency partnerships.

Challenge

Despite having an existing web presence, TalFoundry faced challenges with an outdated design that no longer met the demands of its expanding user base. The primary objectives were to overhaul the design to be more modern and user-friendly, while also ensuring the platform's resiliency and scalability for future growth.

Initiating the Transformation

Our first step was to initiate the redesign of their website. With a clear understanding of the client’s vision and user requirements, we streamlined users journey within the platform.

Enhancing User   Experience

In continuation with the website overhaul, we turned
our focus to TalFoundry's web app, targeting UX
enhancements for a frictionless experience.

In continuation with the website overhaul, we turned our focus to TalFoundry's web app, targeting UX enhancements for a frictionless experience.

Streamlined Onboarding

We simplified the onboarding process for both Freelancers and Hirers, markedly reducing setup time and complexity.

Dashboard Revitalization

Empty dashboards were transformed into resourceful hubs. Freelancers now receive personalized job recommendations, tips, and insights into top Hirers. Hirers are greeted with 'TalFoundry's Picks', skill exploration, and role-based searches to connect with elite talent.

Job Posting Optimization

The job posting experience for Hirers has been refined for clarity and efficiency, facilitating a smoother talent acquisition process.

Analytics Redesign

We extracted the analytics function from the dashboard, dedicating a separate space for in-depth performance insights.

User Testing

These upgrades were meticulously validated through user testing to ensure they addressed real user needs and pain points.

Wireframing:
Paving the Way
for Improved UX

Tackling the identified UX challenges began with a comprehensive wireframing stage. This crucial step allowed us to map out an optimized user journey, clearly demonstrating the solutions to the pain points. It was instrumental in enabling the client to visualize the transformative changes—not just aesthetically but functionally, ensuring a smooth user flow throughout the web app.

Designing for Scale

The Style Guide Unveiled

Visual Design:
Bringing the
Blueprint to Life

Hirer Dashboard

Freelancer Dashboard

Client Testimonial

We met weekly to review and were encouraged to provide feedback on all key deliverables. Team Codesign received positive feedback for their work, showcasing their excellent communication and responsiveness. Their partnership was characterized by effective collaboration and exceptional customer service, complementing their strong technical expertise.