Overview
Realization India is a pioneer in project management solutions, specializing in Critical Chain Project Management (CCPM) methodology. For over 20 years, they've helped Fortune 500 companies and major enterprises complete projects 20-50% faster by transforming how teams execute complex projects. Their flagship product, Streamliner, has enabled organizations across manufacturing, engineering, and R&D sectors to deliver projects worth over $20 billion on time.
Understanding the Problem
Through stakeholder interviews and a thorough review of the existing website, we found out that the challenge lay in effectively communicating Realization's main offering, Streamliner. The existing landing page lacked clarity on the software's capabilities leading to difficulties in selling the software independently.
Visualizing a Decade of Project Success
One of the most complex aspects of the Streamliner landing page was presenting a dense, decade-spanning timeline of customer projects. This wasn't just any timeline – it needed to:
- Display multiple of projects and clients
- Clearly indicate on-time vs delayed completions
- Remain performant despite the large dataset
- Be instantly scannable for quick insights
- Work responsively across all devices
Benchmarking exercise
Our Approach:
During the ideation & wireframing process, we meticulously tried out multiple layouts of the timeline. After a few rounds of feedback, we'd finally hit the nail on the head. In design, we:
- Created a color-coded system to instantly communicate project status
- Implemented progressive disclosure to manage information density
- Designed intuitive filtering and sorting mechanisms
- Used visual hierarchies to distinguish between different timeline levels
Technical Implementation:
- Developed a virtualized scrolling system to handle large datasets efficiently
- Implemented data chunking for optimal loading times
- Created a caching system for frequently accessed timeline segments
- Built custom animations for smooth transitions between views
The New Landing Page:
We revamped the hero section with concise yet impactful messaging that highlighted Streamliner's ability to accelerate project delivery. We incorporated captivating hero images showcasing Streamliner's real-time project dashboard, emphasizing speed and efficiency.
Before
After
Persona-Centric Approach
We introduce use cases with dashboard videos tailored to each persona. For different management levels (CXOs, VPs, Managers, Associates), we highlighted how Streamliner addresses their specific needs.
Interactive Features Showcase
We highlighted the key functionalities of Streamliner like automated scheduling, progress reporting, issue resolution, and project analytics with icons and short descriptions. We also showcased Streamliner's seamless integrations using the icons of these tools.
Increase in time spent on key features
Increase in demo requests
- 40% increase in time spent on key feature sections
- Improved clarity scores in user testing, with 9/10 users able to accurately describe Streamliner's core offerings
- 30% increase in demo requests
- Positive user feedback highlighting the clearer understanding of product benefits
Client Testimonial
“Team Codesign delivered high-quality designs within a timely manner. Their communicative and creative approach supplemented their professional management style. Dealing with distance, the team made sure the process ran smoothly.”
Project Summary
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